CHAPTER 7
THE PRINCIPLES OF COGNITIVE AND BEHAVIORAL
CHANGE STRATEGIES

Table of Contents


CHAPTER 7
THE PRINCIPLES OF COGNITIVE AND BEHAVIORAL
CHANGE STRATEGIES
 | note that the exercise is essentially a behavioral change
 | process goals: participation for fun |
 | outcome goals: weight reduction, better
cardiovascular function |
|
 | very important to note the three components of attitude
(cognitive, affective and behavioral) and to have some
familiarity with cognitive-behavioral strategies |
 | major approaches:
 | classical conditioning |
 | Operant conditioning |
 | cognitive-behavioral approaches |
 | social cognitive theory |
|
 | useful in stopping undesirable behaviors and in
encouraging adaptive behaviors
 | note that the two behaviors must be incompatible
with each other |
|
 | Pavlov, 1920's: conditioned reflex (specific unlearned
reaction mediated by the ANS and elicited by a stimulus)
 | probably involved in development of fear and
anxiety associated with exercise (e.g. dog bite
while running) |
 | to reduce fear, the exercise behavior should be
paired with (e.g. no dog bite) |
 | best used with unlearned innate reflexes...modern
examples:
 | systematic desensitization |
 | progressive relaxation |
|
|
 | Wolpe, 1950's: use of relaxation to suppress anxiety
 | counterconditioning: substitute relaxation in
place of the anxiety response (cannot be both
anxious and relaxed at the same time) |
|
 | steps:
 | relaxation training |
 | creation of an anxiety hierarchy |
 | actual desensitization |
|
 | Jacobson, 1938: progressive muscle relaxation through
systematic tightening and then relaxing of about 14
different muscle groups |
 | see Table 7.1 (pg. 114) |
Creating an Anxiety Hierarchy
list things which cause anxiety (SUDS - subjective units of
distress scale)
approximately 20-25
items should be on a relatively equally graduated scale
 | relaxation therapy and then reintroduction of each
successively worse anxiety item
 | scene presented 3-4 X for 5-10 sec |
 | 3-4 scenes/session, session 30 min - 1 hr. |
 | later useful to put the client into a real life
situation |
|
 | Carnwath & Miller, 1986: when not to use systematic
desensitization:
 | when suppressed emotions could become
uncontrolled |
 | when muscular relaxation could cause pain or
interfere with recent surgery |
 | when there is some type of personality disorder |
 | when medical conditions require (e.g. epilepsy) |
|
 | focus on behavior and its consequences
 | secondary reinforcers most commonly used in
everyday behavior (e.g. money vs food) |
|
 | model assumes that antecedent conditions result in some
target behavior which has consequences affecting whether
or not the behavior will continue |
 | discriminative stimuli or prompts:
 | e.g. driving on the right side of the road at
night |
 | e.g. stopping at a stop light when there is
nobody else there |
|
 | both of the above contain a warning that something might
be there (e.g. another car coming) |
 | antecedent cues warn of the possibility of a potentially
forthcoming consequence
 | antecedent cues are not reinforcers |
|
 | examples of antecedent cues in exercise (i.e. they
facilitate the occurrence of exercise:
 | facilities and equipment |
 | dressing for exercise |
 | making plans with a friend to go to a class |
|
 | note that some antecedent cues facilitate behaviors which
compete with exercise
 | in addition, some cues built into a class
situation, do not transfer to the individual
situation (cannot exercise by oneself) |
|
 | a method of attempting to "scoop" antecedent
conditions...or to substitute some other set of
antecedent conditions for a set which is causing trouble |
 | stimulus control can be used either to reduce undesirable
behaviors or encourage desirable ones
 | e.g. person missing a noon exercise class because
(s)he wants to socialize with colleagues...let
her/him miss the class, but eat alone...more fun
to go to class |
|
 | Karoly and Harris, 1986: how to apply stimulus control:
 | identify the anticipatory links between
antecedent cues and the desirable behavior |
 | identify antecedent cues for undesirable behavior |
 | remove (via fading or negative reinforcement) the
cues for inappropriate behavior |
 | strengthen cues for appropriate behavior |
 | teach client to recognize cues which have strong
associations with undesirable behaviors |
|
 | can be either reinforcement or punishment
 | event that increases behavior is a reinforcement |
 | event that decreases behavior is a punishment |
|
 | note figure 7.2 pg. 117 (Instructor's note: substitute
diagram presented separately) |
 | e.g. praise and encouragement, documentation of
improvements, self-observation of positive changes |
 | note that a reinforcer for one person may not be a
reinforcer for another
 | ask the client |
|
 | e.g. elimination of lack of energy, relief from tension,
reduction in self-consciousness |
 | negative reinforcement increases the frequency of
occurrence of a behavior |
 | stress and tension from noncompliance, weight gain,
difficulty exercising because of muscle pain |
 | punishment is not particularly advised for fitness
programs...creates negative feelings
 | if used, should only be used to stop undesirable
behaviors |
|
 | e.g. loss of social contact when not at exercise class,
falling behind in place in goal-setting charts |
 | removal of consequences if a behavior continues...results
in the reduction of that behavior (e.g. leaving weights
lying around in a weight room) |
Social Reinforcement
 | a social consequence which affects future behaviors
 | can be positive or negative |
|
 | probably best to minimize criticism and maximize praise |
 | Presbie & Brown, 1977: re how to make verbal praise
more effective:
 | keep a record of how many verbal praises are
given to a person...go for 15X in 30 min. |
 | praise students equally |
 | praise behaviors as well as students |
 | ignore inappropriate behavior unless dangerous or
really disruptive |
 | try for 5X more positive statements than negative
ones |
|
Operant Techniques Applied to
Exercise Settings
 | making oneself or others do undesirable things before
getting desirable ones (e.g. I can't go out until I
finish my studying.) |
 | written statements of behaviors which will be done and
the rewards which will be given |
 | Kirschenbaum & Flanery, 1983: have to include
expectations, responsibilities and contingencies for
behavioral change |
 | Kanfer & Gaelic, 1986:
 | clear description of target behavior |
 | time criterion for completion |
 | specific positive reinforcements and punishments
identified |
 | bonus clause for over-achievement (i.e. the
reward) |
 | a means for measuring progress |
 | time criterion for administration of
reinforcement contingencies |
|
 | Dunber et al, 1979: Why are contracts effective?
 | involves the client in the process |
 | written contract cannot be forgotten, cheated
upon, etc. |
 | public commitment > private commitment |
 | goal attainment can establish an incentive
situation |
|
 | everyone contributes, winner takes all
 | e.g. Wing et al, 1980: lottery group subjects
exercised better than non-lottery subjects even
though the exercise regimen only allowed them the
chance to win the lottery |
|
 | Karoly & Harris, 1986: re use of Operant techniques:
 | consequences soon after behavior |
 | tangible reinforcements used only early |
 | over time, reduce the desired exercise frequency
and duration |
 | written contracts |
 | public posting of goals and goal achievement |
 | incentives from exercise behavior outcomes - not
attendance |
 | group contracts > individual contracts |
 | personal feedback > group feedback |
|
Developing and Implementing an
Operant Program
 | from Snyder, 1989: |
 | describe problem |
 | identify target behavior |
 | identify antecedent cues |
 | identify environmental cues |
 | identify consequences |
Program Development and Implementation
 | identify antecedent cues & environmental stimuli
incompatible with undesirable ones |
 | construct a set of consequences (positive reinforcement,
contingency management, negative reinforcement) |
 | monitor target behavior |
 | help client identify other contingencies |
 | evaluate effectiveness |
 | do 3 month, 6 month and 1 year follow-ups |
 | main idea is that while behaviorism is a good approach to
changing behavior, it should be modified to include
thinking |
 | assumes:
 | cognitive activity affects behavior |
 | cognitive activity can be altered |
 | cognitive change can cause behavioral change |
 | furthermore:
 | all behavior involves cognition |
 | cognition affects how people perceive the
world |
 | therapy which does not involve how people
see the world (i.e. cognition) will not
work |
|
|
 | from Meichenbaum, 1974, 1986: importance of covert speech
and internal dialogue
 | cognitive-behavioral modification model (CBM)
 | teaches people to modify self-statements
which are negative |
|
|
 | concepts:
 | cognitive events happen when we make a decision,
anticipate some emotional experience or learn a
new skill |
 | cognitive process is how people process
information
 | automatic and unique to the individual |
|
 | cognitive structures are beliefs and assumptions
which influence how an individual sees the world |
|
Phase I. Conceptualization of the Problem
 | leader helps client to explore and defines all aspects of
the problem |
 | leader helps client to use situational analysis to
identify:
 | precedent events to the problem |
 | typical problem situation |
 | people involved |
 | stressors |
 | reinforcements |
 | general consequences of the event |
 | client makes notes recalling all thoughts,
feelings, anxieties and self-statements |
|
Phase II. "Trying On" the
Conceptualization
 | leader and client identify the relationship between
self-talk and problem |
 | leader shows how self-talk is causing negative effects |
 | leader and client reconceptualize the situation |
Phase III. Modifying Cognitions and
Producing New Behaviors
 | whole idea is to develop constructive (as opposed to
destructive) cognitions |
 | new dialogues should be:
 | realistic |
 | interventions made at cognitive event (e.g. I'll
never be able to do this), cognitive process
(e.g. If I can't do this I'm a failure) and/or
cognitive structure (I can't do anything right) |
|
 | Ellis, 1962: assumption that psychological problems arise
from irrational thinking |
 | ABCDE paradigm:
 | A: events do not cause emotional disturbances |
 | B: beliefs about what an event means cause
emotional problems |
 | C: leader should determine what event triggered
the reaction, what the person's belief is and |
 | D: dispute the irrational belief(s) |
 | E: this leads to a positive effect |
|
 | Haaga & Davison, 1986: four categories of irrational
beliefs:
 | awfulizing: making the situation worse than it
really is |
 | shoulds, oughts and musts: believing that we
"deserve" what everyone else has |
 | comparative evaluation: equating personal worth
with behavior |
 | need statements: elevation of wishes to needs |
|
Beck's Cognitive Therapy
 | Beck, 1976: concept of cognitive distortions:
 | personalization - blaming oneself for external
events |
 | polarized thinking - thinking in absolutes |
 | selective abstraction - focusing only on a
negative |
 | arbitrary inference - drawing negative inference
from no data |
 | overgeneralization - sweeping conclusions from
minimum data |
 | magnification - perceiving minor things to be
important |
 | minimizing - discounting positive accomplishments |
|
 | same general therapeutic procedure as Meichenbaum, except
 | in conceptualization phase, try some reality test
in which the truth of various thoughts can be
established |
 | establish why one has underlying beliefs which
maintain automatic thoughts |
|
 | leader should be able to recognize situations in which
automatic thinking could be involved |
 | client is primarily responsible for the change process
 | ...therefore client must have a strong motivation
for change |
 | instructor is only a motivator or advisor |
|
 | Kanfer, 1970 re stages in self-management: |
 | focus on behavior |
 | establishment of criteria by which to evaluate behavior
(criteria from self and significant others) |
 | self-evaluation of what behavior is against what it
should be |
 | if OK, no action; if incongruence, client develops
strategies for changing behavior |
 | instructor very important in providing motivational
support |
 | Snyder, 1989: forgoing a short-term reinforcement in
order to avoid negative long-term consequences
 | e.g. avoiding high-cholesterol foods |
|
 | long-term positive consequences > short-term positive
consequences |
 | pay attention to frequency, intensity and duration of
behaviors
 | e.g. Schacter, 1971: overweight Ss who reported
eating a certain amount of food and who were
subsequently fed exactly that much food, all lost
weight (...therefore underestimation of food
eaten) |
|
 | record-keeping of antecedent, concurrent and
consequential factors |
 | Snyder, 1989 re steps which facilitate self-observation:
 | emphasize the importance of this phase |
 | be specific about behavior to be logged |
 | help client to identify a workable way to log
behavior |
 | role-playing/rehearsal of behavior observation
process |
 | start with simple behaviors, complex later |
 | help client determine time/setting in which to
record behavior |
 | keep in touch initially |
 | meet with client to identify antecedents and
consequences |
 | start the treatment (short- and long-term goals) |
|
 | Tomarken & Kirschenbaum, 1982 re factors aiding in
successful self-regulation:
 | record problem behavior, not successful behavior |
|
 | process by which individuals design and administer their
own reinforcement program |
 | Kanfer, 1975 re steps for designing a self-reinforcement
program:
 | identify positive reinforcers |
 | define the specific target behavior,
reinforcement contingencies and
self-reinforcement plan |
 | instructor and client rehearse the
self-reinforcement procedure (e.g. steps,
possible obstacles) |
 | instructor helps client to modify reinforcement
contingencies as situation changes |
|
 | point that all people formulate explanations for the
cause of events and behaviors...however if some people
consistently attribute the cause of behavior to a certain
source, it is an attribution theory approach |
 | Ross, 1977: people have consistent distortion tendencies:
 | tendency to believe that behavior of others is
under control of personality factors
(dispositional factors) |
 | tendency to believe that behavior of oneself is
under the control of situational factors |
|
 | Weiner, 1979, 1986: three-dimensional attribution theory:
 | internality vs externality:
 | internal = physical ability; external =
exercise setting |
|
 | stability vs instability:
 | stability = personality; instability =
mood, fatigue |
|
 | controllability vs uncontrollability:
 | controllability = effort, commitment;
uncontrollability = fatigue, aptitude |
|
|
 | point is that if someone uses words/concepts like mood,
fatigue, luck and chance to explain his/her behavior,
(s)he is attributing things to be outside of personal
control |
 | another point is that sometimes it is useful for the
leader to help change the attribution...e.g. Forsterling,
1980:
 | someone who feels that lack of progress is due to
lack of physical ability...instructor notes that
not enough effort was given (internal-stable
-> internal-unstable) |
 | someone who will not join a class because of past
sport/exercise failures...instructor advises that
earlier experience was the exception to the rule
(internal stable -> external-stable) |
 | someone pushes him/herself too hard because of
fear that stopping will result in
failure...instructor points out how far (s)he has
already gone (internal-unstable ->
internal-stable) |
 | someone is overly confident that weight loss is
simply a matter of proper dieting...instructor
reminds him/her that weight loss is not 100%
predictable (internal-unstable ->
external-unstable) |
|
 | from Bandura & Walters, 1963: principles of social
learning
 | personal, environmental and behavioral factors
mutually influence one another |
 | observation of a model can greatly assist
learning |
|
 | Bandura, 1977: more learning is done from watching others
that from getting reinforcement ourselves
 | can't possibly get all experience ourselves |
 | watching others is easy...no cost |
|
 | application in fitness is that it is "almost"
good enough to just be a good model...people will figure
out for themselves that it pays to be "just like
you"
 | in addition, watching classmates helps to learn
what, when, where and how to exercise |
|
Basic Processes of Observational Learning
 | since we don't learn all we see, there must be some
principles which regulate our ability to use social
learning |
 | things which can affect our attention to copy a model
include:
 | selective attention (we only see what we want to
see) |
 | cognitive skills (if we do not understand
something, it does not exist) |
 | behavior which does not mean anything to us is
not perceived |
 | ugly behavior (or ugly models) is/are not copied |
 | no model = no modeling |
|
 | we have to be able to remember things after the model is
gone, so use some type of symbolic representation to do
so |
 | sometimes mistakes are made (e.g. copying someone's dress
code instead of their actions) |
 | we practice what we believe we have seen...this is often
difficult so we need feedback as to how well we are
doing...instructor is important here |
 | principles of reward govern in large part, whether the
behavior acquired through modeling will be exhibited |
Enhancement of Acquisition of New
Behaviors and Performance
 | how can an instructor best use social learning theory in
a fitness setting (a la Perry & Furukawa, 1986)? |
 | similar to observer (sex, age, race, attitudes) |
 | having a little higher prestige than observer |
 | having a little more competence (e.g. vs highly
competent) |
 | having ability to exude warmth and nurturance |
 | a friend > a stranger |
 | personal characteristics (e.g. dependency, self-esteem,
SES, gender) |
Characteristics of the Observer
 | (ideally) having the ability to process and retain
information |
 | having a little uncertainty (creates higher attention
level) |
 | having moderate (as opposed to high) anxiety |
Characteristics of the Modeling
Presentation
 | live models are best |
 | tape, film, audio and scripts = symbolic models...but the
presentation has to be edited well |
 | multiple models can show variability |
 | might be a good strategy to show the model overcoming
obstacles and increasing his/her ability to cope |
 | some motor skills can be broken into parts...therefore
model the parts in isolation |
Factors That Enhance Performance
 | use incentives:
 | vicarious reinforcement: let the observer see the
model being rewarded |
 | direct reinforcement: reward the observer
reproducing the model's behavior |
|
 | how to improve performance:
 | active rehearsal: watch and reproduce |
 | feedback: cannot learn easily without some type
of feedback |
 | participant modeling: model interacts directly
with observer |
|
 | Bandura, 1977: belief that one is capable of doing
something
 | self-efficacy hypothesized to be fundamental to
lifestyle change |
 | behavioral change dependent upon self-efficacy
expectations and outcome expectations |
|
 | Bandura, 1986: four sources of information which affect
self-efficacy:
 | enactive experience: behaviors successfully done
in the past |
 | vicarious experience: observing someone else do
the behavior |
 | verbal persuasion: ability to talk oneself into
doing something |
 | physiological states: e.g. high arousal decreases
ability to convince oneself that something is
possible |
|
 | how to determine one's self-efficacy level (from Bandura,
1977):
 | ask him/her if (s)he thinks that a behavior can
be done (by anyone)
 | ask him/her if (s)he thinks (s)he can do
it |
|
|
 | note that behaviors which one thinks he/she can do, may
nonetheless be not done if one believes the behaviors
have no possibility of achieving some desired outcome
(e.g. weight loss) |
 | Kaplan et al, 1984 found that being able to walk for
exercise increased participants self-determined
capability of doing future walking |
 | from Marlatt & Gordon, 1980, 1985: relapse prevention
model
 | originally concerned with addictive behaviors
(NOTE: In addiction the goal is to reduce
frequent undesirable behaviors while the goal in
adherence is to increase infrequent desirable
behaviors.) |
|
 | note that a lapse may or may not lead to relapse
 | first: high-risk situation |
 | then: maybe coping or non-coping |
 | coping = increase in self-efficacy |
 | non-coping = lower self-efficacy + short-term
reinforcement from substance use |
|
 | abstinence violation effect: belief that abstinence, once
broken, always leads to relapse
 | creation of "all-or-none" requirement
(loss of feeling of control) |
 | any "failure" results in guilt,
self-blame and lowered self-esteem |
|
Predictors of Lapse and Relapse
 | Cummings et al, 1980: stress, depression and anxiety =
30% of relapses |
 | could be that as in partial-reinforcement effect (i.e.
partially rewarding a behavior results in slower
acquisition of the behavior) early compliance leads to
more likelihood of problems after a slip |
 | e.g. spouses, self-help groups (Alcoholics Anonymous) |
 | ...but environmental cues are also involved in relapse
(e.g. social pressure, social cues)...pick your friends! |
 | some things are more physiologically addictive than
others (e.g. smoking vs eating) |
Stage 1: Motivation and Commitment
 | find out who is committed and who is not (e.g.
deposit-refund system) |
 | instructor should attempt to help improve motivation:
 | contracts |
 | goal setting (distal and proximal) |
 | planned leisure activities (social reinforcers) |
|
Stage 2: Initial Behavior Change
 | learn to understand what is involved in the lapse/relapse
process |
 | skill improvement techniques:
 | decision making skills (e.g. decision balance
sheet) |
 | coping skills (e.g. reminder cards on what to do
when something bad happens) |
 | cognitive restructuring (e.g. attributing the
mistake to the situation instead of oneself) |
|
 | teach client how to monitor their own behavior and to
self-administer an intervention |
 | encourage social support |
 | rather than stopping an undesirable behavior (e.g.
overeating) encourage a desirable one (e.g. exercising) |
Relapse Prevention Applied to
Exercise Settings
 | Martin & Dubbert, 1984 re findings specifically
applied to exercise settings:
 | lots of chances for lapses...teach people to
expect them |
 | teach people to watch out for the abstinence
violation effect...use the new Participaction
theme (anything is better than nothing!) |
 | teach people to avoid high-risk situations (over
commitment of time) |
 | teach people to deliberately take some time off
and then restart...relapse training |
|
APPLICATION OF
BEHAVIORAL CHANGE STRATEGIES TO SPECIFIC HEALTH CONCERNS
 | smoking is a major health problem and it's difficult to
stop once one has started
 | stage 1: preparation
 | modeling, attitudes toward smoking |
|
 | stage 2: initiation
 | peer pressure, reinforcement, curiosity,
rebelliousness, "adult" |
|
 | stage 3: habitual
 | nicotine, emotions, environmental cues |
|
 | stage 4: stopping
 | health concerns, expense, aesthetics,
responsibility to others, social support,
self-mastery |
|
 | stage 5: resuming
 | withdrawal symptoms, stress, social
pressure, abstinence violation effect |
|
|
 | so what maintains smoking?
 | physiological (nicotine dependence, withdrawal
symptoms) |
 | psychological (anxiety, craving,
rationalizations) |
 | social/cultural (peer/adult models, peer
pressure, norms/laws) |
 | environmental (commercials, situations) |
 | behavioral (multiple behavioral cues) |
|
 | aversive strategies most frequently used, but not
particularly effective |
 | Lichtenstein & Penner, 1977: rapid smoking...often
works but not advised for people with physical problems |
 | Snyder, 1989: focused smoking technique - concentration
on negative sensory perceptions during smoking...good in
a few cases |
 | Gatchel & Baum, 1983: tension-reduction strategies -
systematic desensitization and relaxation -> reduce
antecedent stimuli and use fading |
 | probably a good idea to use many (as opposed to few)
stimulus control techniques |
 | multicomponent programs: combination of self-monitoring
skills, behavioral management, aversive techniques,
skills training, etc. |
 | cognitive-behavioral techniques found to be a good choice
for treatment |
 | psychological/physiological differences between obese and
non-obese:
 | Schacter et al, 1968: not as able to identify
internal hunger cues |
 | Nisbett, 1968: more sensitive to environmental
stimuli |
 | Rodin et al, 1974: more reactive to emotionally
arousing events |
 | Schacter, 1971: hypothalamus function differences |
|
Cognitive-Behavioral Treatment
 | Snyder, 1989; Carnwath & Miller, 1986:
 | self-control techniques (depositing money to be
returned when goals are met) |
 | self-monitoring (daily caloric intake records) |
 | stimulus control (altering antecedent cues and
consequences) |
 | reinforcement (of desirable and undesirable
behaviors) |
 | coping skills (re urges to eat) |
|
 | can focus on the environmental aspects of stress, the
individual's appraisal of the environment and/or the
coping skills of the individual |
 | Snyder (1989) - how to alter the environmental demands:
 | provide info (e.g. tell people what to expect
from a program) |
 | create social support systems (e.g. family,
friends) |
 | planning for a treatment environment (e.g. assess
where people are going to attempt to use coping
skills...try to make that environment better) |
|
 | Meichenbaum, 1977 re coping skills training:
 | teach how to understand how cognition is involved |
 | teach how to observe one's self-statements and
maladaptive behavior |
 | teach how to problem-solve |
 | teach how to model "good"
self-statements |
 | rehearse |
 | teach how to relax |
 | let them try it out in a real life situation |
|
 | big question whether the "disease" model or the
"learned behavior" model is correct in
understanding addictive behavior
 | disease: biological forces overpower an
individual...best to achieve abstinence
(...therefore social support groups, etc.) |
 | learned behavior: addictive behavior from
maladaptive habits (...therefore Operant,
cognitive-behavioral and social-learning
approaches) |
|
 | most widely-used approaches have involved stimulus
control, self-reinforcement, coping skills training and
relapse management |
 | Marlatt & Gordon, 1978 re relapse problems:
 | negative emotional states |
 | inability to resist social pressure |
 | interpersonal conflict |
|
 | psychobiological risk factors:
 | high cholesterol |
 | high blood pressure |
 | smoking |
 | high fat diet |
 | sedentary lifestyle |
|
 | psychosocial risk factors:
 | poor social relationships, absence of
social/familial network |
|
 | socioeconomic risk factors:
 | little education |
 | low occupational status |
 | low income |
 | substandard housing |
|
 | coping style training (e.g. modification of Type A
behavioral pattern - time urgency, competitiveness,
hostility) |
Behavioral Treatment
 | Type A behavior modification:
 | reduce physiological arousal |
 | reevaluating the environment |
 | restructuring perceptions |
|
 | Friedman & Rosenman, 1974: behavioral counseling >
cardiac counseling in reducing Type A behavior and in
reducing incidence of heart attacks |
 | Gruen, 1975: coping skills rehearsal, problem solving and
information-seeking helped cardiac patients recover
faster |
 | Bandura, 1986: self-efficacy helps people to increase
their level of physical activity |
 | practitioners need to understand how and why behavioral
change occurs in order to make it happen
|
 | function of learning:
 | classical learning:
 | good for modifying existing behaviors |
 | not so good at initiating new behaviors
|
|
 | Operant conditioning:
 | good for using reinforcements to modify
consequences of behavior
|
|
 | cognitive-behavioral approaches:
 | more oriented to internal as opposed to
external events
|
|
 | social cognitive theory:
 | looks at reciprocal effects of
environment, behavior and internal
processes |
 | focus on observational learning ...
therefore we can learn from watching
another person |
|
|

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