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CHAPTER 7

THE PRINCIPLES OF COGNITIVE AND BEHAVIORAL CHANGE STRATEGIES

Table of Contents

CLASSICAL CONDITIONING
Systematic Desensitization
Relaxation Training
Creating an Anxiety Hierarchy
Desensitization Proper
OPERANT CONDITIONING
Antecedent Conditions
Stimulus Control
Behavioral Consequences
Positive Reinforcement
Negative Reinforcement
Punishment
Response Cost
Social Reinforcement
Operant Techniques Applied to Exercise Settings
Contingency Management
Contracting
Lottery
Developing and Implementing an Operant Program
Assessment
Program Development and Implementation
COGNITIVE-BEHAVIORAL APPROACHES
Cognitive-Behavioral Modification
Phase I. Conceptualization of the Problem
Phase II. "Trying On" the Conceptualization
Phase III. Modifying Cognitions and Producing New Behaviors
Rational-Emotive Therapy
Beck's Cognitive Therapy
Self-Management
Stage 1. Self-Monitoring
Stage 2. Self-Evaluation
Stage 3. Self-Reinforcement
Self-Control
Self-Observation
Self-Reinforcement
Attribution Theory
SOCIAL COGNITIVE THEORY
Basic Processes of Observational Learning
Attentional Processes
Retention Processes
Production Processes
Motivational Processes
Enhancement of Acquisition of New Behaviors and Performance
Characteristics of the Model
Characteristics of the Observer
Characteristics of the Modeling Presentation
Factors That Enhance Performance
Self-Efficacy
Relapse Model
Predictors of Lapse and Relapse
Individual and Intrapersonal Factors
Social and Environmental Factors
Physiological Factors
Relapse Prevention
Stage 1: Motivation and Commitment
Stage 2: Initial Behavior Change
Stage 3: Maintenance
Relapse Prevention Applied to Exercise Settings
APPLICATION OF BEHAVIORAL CHANGE STRATEGIES TO SPECIFIC HEALTH CONCERNS
Smoking
Cognitive-Behavioral Treatment
Obesity
Cognitive-Behavioral Treatment
Stress
Alcohol Abuse
Coronary Heart Disease
Behavioral Treatment
SUMMARY

CHAPTER 7

THE PRINCIPLES OF COGNITIVE AND BEHAVIORAL CHANGE STRATEGIES

note that the exercise is essentially a behavioral change
process goals: participation for fun
outcome goals: weight reduction, better cardiovascular function
very important to note the three components of attitude (cognitive, affective and behavioral) and to have some familiarity with cognitive-behavioral strategies
major approaches:
classical conditioning
Operant conditioning
cognitive-behavioral approaches
social cognitive theory




CLASSICAL CONDITIONING

useful in stopping undesirable behaviors and in encouraging adaptive behaviors
note that the two behaviors must be incompatible with each other
Pavlov, 1920's: conditioned reflex (specific unlearned reaction mediated by the ANS and elicited by a stimulus)
probably involved in development of fear and anxiety associated with exercise (e.g. dog bite while running)
to reduce fear, the exercise behavior should be paired with (e.g. no dog bite)
best used with unlearned innate reflexes...modern examples:
systematic desensitization
progressive relaxation



Systematic Desensitization

Wolpe, 1950's: use of relaxation to suppress anxiety
counterconditioning: substitute relaxation in place of the anxiety response (cannot be both anxious and relaxed at the same time)
steps:
relaxation training
creation of an anxiety hierarchy
actual desensitization


Relaxation Training

Jacobson, 1938: progressive muscle relaxation through systematic tightening and then relaxing of about 14 different muscle groups
see Table 7.1 (pg. 114)


Creating an Anxiety Hierarchy

list things which cause anxiety (SUDS - subjective units of distress scale)

approximately 20-25

items should be on a relatively equally graduated scale

Desensitization Proper

relaxation therapy and then reintroduction of each successively worse anxiety item
scene presented 3-4 X for 5-10 sec
3-4 scenes/session, session 30 min - 1 hr.
later useful to put the client into a real life situation
Carnwath & Miller, 1986: when not to use systematic desensitization:
when suppressed emotions could become uncontrolled
when muscular relaxation could cause pain or interfere with recent surgery
when there is some type of personality disorder
when medical conditions require (e.g. epilepsy)




OPERANT CONDITIONING

focus on behavior and its consequences
secondary reinforcers most commonly used in everyday behavior (e.g. money vs food)
model assumes that antecedent conditions result in some target behavior which has consequences affecting whether or not the behavior will continue



Antecedent Conditions

discriminative stimuli or prompts:
e.g. driving on the right side of the road at night
e.g. stopping at a stop light when there is nobody else there
both of the above contain a warning that something might be there (e.g. another car coming)
antecedent cues warn of the possibility of a potentially forthcoming consequence
antecedent cues are not reinforcers
examples of antecedent cues in exercise (i.e. they facilitate the occurrence of exercise:
facilities and equipment
dressing for exercise
making plans with a friend to go to a class
note that some antecedent cues facilitate behaviors which compete with exercise
in addition, some cues built into a class situation, do not transfer to the individual situation (cannot exercise by oneself)



Stimulus Control

a method of attempting to "scoop" antecedent conditions...or to substitute some other set of antecedent conditions for a set which is causing trouble
stimulus control can be used either to reduce undesirable behaviors or encourage desirable ones
e.g. person missing a noon exercise class because (s)he wants to socialize with colleagues...let her/him miss the class, but eat alone...more fun to go to class
Karoly and Harris, 1986: how to apply stimulus control:
identify the anticipatory links between antecedent cues and the desirable behavior
identify antecedent cues for undesirable behavior
remove (via fading or negative reinforcement) the cues for inappropriate behavior
strengthen cues for appropriate behavior
teach client to recognize cues which have strong associations with undesirable behaviors



Behavioral Consequences

can be either reinforcement or punishment
event that increases behavior is a reinforcement
event that decreases behavior is a punishment
note figure 7.2 pg. 117 (Instructor's note: substitute diagram presented separately)


Positive Reinforcement

e.g. praise and encouragement, documentation of improvements, self-observation of positive changes
note that a reinforcer for one person may not be a reinforcer for another
ask the client


Negative Reinforcement

e.g. elimination of lack of energy, relief from tension, reduction in self-consciousness
negative reinforcement increases the frequency of occurrence of a behavior


Punishment

stress and tension from noncompliance, weight gain, difficulty exercising because of muscle pain
punishment is not particularly advised for fitness programs...creates negative feelings
if used, should only be used to stop undesirable behaviors


Response Cost

e.g. loss of social contact when not at exercise class, falling behind in place in goal-setting charts
removal of consequences if a behavior continues...results in the reduction of that behavior (e.g. leaving weights lying around in a weight room)


Social Reinforcement

a social consequence which affects future behaviors
can be positive or negative
probably best to minimize criticism and maximize praise
Presbie & Brown, 1977: re how to make verbal praise more effective:
keep a record of how many verbal praises are given to a person...go for 15X in 30 min.
praise students equally
praise behaviors as well as students
ignore inappropriate behavior unless dangerous or really disruptive
try for 5X more positive statements than negative ones



Operant Techniques Applied to Exercise Settings

Contingency Management

making oneself or others do undesirable things before getting desirable ones (e.g. I can't go out until I finish my studying.)


Contracting

written statements of behaviors which will be done and the rewards which will be given
Kirschenbaum & Flanery, 1983: have to include expectations, responsibilities and contingencies for behavioral change
Kanfer & Gaelic, 1986:
clear description of target behavior
time criterion for completion
specific positive reinforcements and punishments identified
bonus clause for over-achievement (i.e. the reward)
a means for measuring progress
time criterion for administration of reinforcement contingencies
Dunber et al, 1979: Why are contracts effective?
involves the client in the process
written contract cannot be forgotten, cheated upon, etc.
public commitment > private commitment
goal attainment can establish an incentive situation


Lottery

everyone contributes, winner takes all
e.g. Wing et al, 1980: lottery group subjects exercised better than non-lottery subjects even though the exercise regimen only allowed them the chance to win the lottery
Karoly & Harris, 1986: re use of Operant techniques:
consequences soon after behavior
tangible reinforcements used only early
over time, reduce the desired exercise frequency and duration
written contracts
public posting of goals and goal achievement
incentives from exercise behavior outcomes - not attendance
group contracts > individual contracts
personal feedback > group feedback



Developing and Implementing an Operant Program

from Snyder, 1989:


Assessment

describe problem
identify target behavior
identify antecedent cues
identify environmental cues
identify consequences


Program Development and Implementation

identify antecedent cues & environmental stimuli incompatible with undesirable ones
construct a set of consequences (positive reinforcement, contingency management, negative reinforcement)
monitor target behavior
help client identify other contingencies
evaluate effectiveness
do 3 month, 6 month and 1 year follow-ups




COGNITIVE-BEHAVIORAL APPROACHES

main idea is that while behaviorism is a good approach to changing behavior, it should be modified to include thinking
assumes:
cognitive activity affects behavior
cognitive activity can be altered
cognitive change can cause behavioral change
furthermore:
all behavior involves cognition
cognition affects how people perceive the world
therapy which does not involve how people see the world (i.e. cognition) will not work



Cognitive-Behavioral Modification

from Meichenbaum, 1974, 1986: importance of covert speech and internal dialogue
cognitive-behavioral modification model (CBM)
teaches people to modify self-statements which are negative
concepts:
cognitive events happen when we make a decision, anticipate some emotional experience or learn a new skill
cognitive process is how people process information
automatic and unique to the individual
cognitive structures are beliefs and assumptions which influence how an individual sees the world


Phase I. Conceptualization of the Problem

leader helps client to explore and defines all aspects of the problem
leader helps client to use situational analysis to identify:
precedent events to the problem
typical problem situation
people involved
stressors
reinforcements
general consequences of the event
client makes notes recalling all thoughts, feelings, anxieties and self-statements


Phase II. "Trying On" the Conceptualization

leader and client identify the relationship between self-talk and problem
leader shows how self-talk is causing negative effects
leader and client reconceptualize the situation


Phase III. Modifying Cognitions and Producing New Behaviors

whole idea is to develop constructive (as opposed to destructive) cognitions
new dialogues should be:
realistic
interventions made at cognitive event (e.g. I'll never be able to do this), cognitive process (e.g. If I can't do this I'm a failure) and/or cognitive structure (I can't do anything right)



Rational-Emotive Therapy

Ellis, 1962: assumption that psychological problems arise from irrational thinking
ABCDE paradigm:
A: events do not cause emotional disturbances
B: beliefs about what an event means cause emotional problems
C: leader should determine what event triggered the reaction, what the person's belief is and
D: dispute the irrational belief(s)
E: this leads to a positive effect
Haaga & Davison, 1986: four categories of irrational beliefs:
awfulizing: making the situation worse than it really is
shoulds, oughts and musts: believing that we "deserve" what everyone else has
comparative evaluation: equating personal worth with behavior
need statements: elevation of wishes to needs



Beck's Cognitive Therapy

Beck, 1976: concept of cognitive distortions:
personalization - blaming oneself for external events
polarized thinking - thinking in absolutes
selective abstraction - focusing only on a negative
arbitrary inference - drawing negative inference from no data
overgeneralization - sweeping conclusions from minimum data
magnification - perceiving minor things to be important
minimizing - discounting positive accomplishments
same general therapeutic procedure as Meichenbaum, except
in conceptualization phase, try some reality test in which the truth of various thoughts can be established
establish why one has underlying beliefs which maintain automatic thoughts
leader should be able to recognize situations in which automatic thinking could be involved



Self-Management

client is primarily responsible for the change process
...therefore client must have a strong motivation for change
instructor is only a motivator or advisor
Kanfer, 1970 re stages in self-management:


Stage 1. Self-Monitoring

focus on behavior
establishment of criteria by which to evaluate behavior (criteria from self and significant others)


Stage 2. Self-Evaluation

self-evaluation of what behavior is against what it should be


Stage 3. Self-Reinforcement

if OK, no action; if incongruence, client develops strategies for changing behavior
instructor very important in providing motivational support



Self-Control

Snyder, 1989: forgoing a short-term reinforcement in order to avoid negative long-term consequences
e.g. avoiding high-cholesterol foods
long-term positive consequences > short-term positive consequences


Self-Observation

pay attention to frequency, intensity and duration of behaviors
e.g. Schacter, 1971: overweight Ss who reported eating a certain amount of food and who were subsequently fed exactly that much food, all lost weight (...therefore underestimation of food eaten)
record-keeping of antecedent, concurrent and consequential factors
Snyder, 1989 re steps which facilitate self-observation:
emphasize the importance of this phase
be specific about behavior to be logged
help client to identify a workable way to log behavior
role-playing/rehearsal of behavior observation process
start with simple behaviors, complex later
help client determine time/setting in which to record behavior
keep in touch initially
meet with client to identify antecedents and consequences
start the treatment (short- and long-term goals)
Tomarken & Kirschenbaum, 1982 re factors aiding in successful self-regulation:
record problem behavior, not successful behavior


Self-Reinforcement

process by which individuals design and administer their own reinforcement program
Kanfer, 1975 re steps for designing a self-reinforcement program:
identify positive reinforcers
define the specific target behavior, reinforcement contingencies and self-reinforcement plan
instructor and client rehearse the self-reinforcement procedure (e.g. steps, possible obstacles)
instructor helps client to modify reinforcement contingencies as situation changes



Attribution Theory

point that all people formulate explanations for the cause of events and behaviors...however if some people consistently attribute the cause of behavior to a certain source, it is an attribution theory approach
Ross, 1977: people have consistent distortion tendencies:
tendency to believe that behavior of others is under control of personality factors (dispositional factors)
tendency to believe that behavior of oneself is under the control of situational factors
Weiner, 1979, 1986: three-dimensional attribution theory:
internality vs externality:
internal = physical ability; external = exercise setting
stability vs instability:
stability = personality; instability = mood, fatigue
controllability vs uncontrollability:
controllability = effort, commitment; uncontrollability = fatigue, aptitude
point is that if someone uses words/concepts like mood, fatigue, luck and chance to explain his/her behavior, (s)he is attributing things to be outside of personal control
another point is that sometimes it is useful for the leader to help change the attribution...e.g. Forsterling, 1980:
someone who feels that lack of progress is due to lack of physical ability...instructor notes that not enough effort was given (internal-stable -> internal-unstable)
someone who will not join a class because of past sport/exercise failures...instructor advises that earlier experience was the exception to the rule (internal stable -> external-stable)
someone pushes him/herself too hard because of fear that stopping will result in failure...instructor points out how far (s)he has already gone (internal-unstable -> internal-stable)
someone is overly confident that weight loss is simply a matter of proper dieting...instructor reminds him/her that weight loss is not 100% predictable (internal-unstable -> external-unstable)




SOCIAL COGNITIVE THEORY

from Bandura & Walters, 1963: principles of social learning
personal, environmental and behavioral factors mutually influence one another
observation of a model can greatly assist learning
Bandura, 1977: more learning is done from watching others that from getting reinforcement ourselves
can't possibly get all experience ourselves
watching others is easy...no cost
application in fitness is that it is "almost" good enough to just be a good model...people will figure out for themselves that it pays to be "just like you"
in addition, watching classmates helps to learn what, when, where and how to exercise



Basic Processes of Observational Learning

since we don't learn all we see, there must be some principles which regulate our ability to use social learning


Attentional Processes

things which can affect our attention to copy a model include:
selective attention (we only see what we want to see)
cognitive skills (if we do not understand something, it does not exist)
behavior which does not mean anything to us is not perceived
ugly behavior (or ugly models) is/are not copied
no model = no modeling


Retention Processes

we have to be able to remember things after the model is gone, so use some type of symbolic representation to do so
sometimes mistakes are made (e.g. copying someone's dress code instead of their actions)


Production Processes

we practice what we believe we have seen...this is often difficult so we need feedback as to how well we are doing...instructor is important here


Motivational Processes

principles of reward govern in large part, whether the behavior acquired through modeling will be exhibited



Enhancement of Acquisition of New Behaviors and Performance

how can an instructor best use social learning theory in a fitness setting (a la Perry & Furukawa, 1986)?


Characteristics of the Model

similar to observer (sex, age, race, attitudes)
having a little higher prestige than observer
having a little more competence (e.g. vs highly competent)
having ability to exude warmth and nurturance
a friend > a stranger
personal characteristics (e.g. dependency, self-esteem, SES, gender)


Characteristics of the Observer

(ideally) having the ability to process and retain information
having a little uncertainty (creates higher attention level)
having moderate (as opposed to high) anxiety


Characteristics of the Modeling Presentation

live models are best
tape, film, audio and scripts = symbolic models...but the presentation has to be edited well
multiple models can show variability
might be a good strategy to show the model overcoming obstacles and increasing his/her ability to cope
some motor skills can be broken into parts...therefore model the parts in isolation



Factors That Enhance Performance

use incentives:
vicarious reinforcement: let the observer see the model being rewarded
direct reinforcement: reward the observer reproducing the model's behavior
how to improve performance:
active rehearsal: watch and reproduce
feedback: cannot learn easily without some type of feedback
participant modeling: model interacts directly with observer



Self-Efficacy

Bandura, 1977: belief that one is capable of doing something
self-efficacy hypothesized to be fundamental to lifestyle change
behavioral change dependent upon self-efficacy expectations and outcome expectations
Bandura, 1986: four sources of information which affect self-efficacy:
enactive experience: behaviors successfully done in the past
vicarious experience: observing someone else do the behavior
verbal persuasion: ability to talk oneself into doing something
physiological states: e.g. high arousal decreases ability to convince oneself that something is possible
how to determine one's self-efficacy level (from Bandura, 1977):
ask him/her if (s)he thinks that a behavior can be done (by anyone)
ask him/her if (s)he thinks (s)he can do it
note that behaviors which one thinks he/she can do, may nonetheless be not done if one believes the behaviors have no possibility of achieving some desired outcome (e.g. weight loss)
Kaplan et al, 1984 found that being able to walk for exercise increased participants self-determined capability of doing future walking



Relapse Model

from Marlatt & Gordon, 1980, 1985: relapse prevention model
originally concerned with addictive behaviors (NOTE: In addiction the goal is to reduce frequent undesirable behaviors while the goal in adherence is to increase infrequent desirable behaviors.)
note that a lapse may or may not lead to relapse
first: high-risk situation
then: maybe coping or non-coping
coping = increase in self-efficacy
non-coping = lower self-efficacy + short-term reinforcement from substance use
abstinence violation effect: belief that abstinence, once broken, always leads to relapse
creation of "all-or-none" requirement (loss of feeling of control)
any "failure" results in guilt, self-blame and lowered self-esteem


Predictors of Lapse and Relapse

Individual and Intrapersonal Factors
Cummings et al, 1980: stress, depression and anxiety = 30% of relapses
could be that as in partial-reinforcement effect (i.e. partially rewarding a behavior results in slower acquisition of the behavior) early compliance leads to more likelihood of problems after a slip
Social and Environmental Factors
e.g. spouses, self-help groups (Alcoholics Anonymous)
...but environmental cues are also involved in relapse (e.g. social pressure, social cues)...pick your friends!
Physiological Factors
some things are more physiologically addictive than others (e.g. smoking vs eating)


Relapse Prevention

Stage 1: Motivation and Commitment
find out who is committed and who is not (e.g. deposit-refund system)
instructor should attempt to help improve motivation:
contracts
goal setting (distal and proximal)
planned leisure activities (social reinforcers)
Stage 2: Initial Behavior Change
learn to understand what is involved in the lapse/relapse process
skill improvement techniques:
decision making skills (e.g. decision balance sheet)
coping skills (e.g. reminder cards on what to do when something bad happens)
cognitive restructuring (e.g. attributing the mistake to the situation instead of oneself)
Stage 3: Maintenance
teach client how to monitor their own behavior and to self-administer an intervention
encourage social support
rather than stopping an undesirable behavior (e.g. overeating) encourage a desirable one (e.g. exercising)


Relapse Prevention Applied to Exercise Settings

Martin & Dubbert, 1984 re findings specifically applied to exercise settings:
lots of chances for lapses...teach people to expect them
teach people to watch out for the abstinence violation effect...use the new Participaction theme (anything is better than nothing!)
teach people to avoid high-risk situations (over commitment of time)
teach people to deliberately take some time off and then restart...relapse training




APPLICATION OF BEHAVIORAL CHANGE STRATEGIES TO SPECIFIC HEALTH CONCERNS

Smoking

smoking is a major health problem and it's difficult to stop once one has started
stage 1: preparation
modeling, attitudes toward smoking
stage 2: initiation
peer pressure, reinforcement, curiosity, rebelliousness, "adult"
stage 3: habitual
nicotine, emotions, environmental cues
stage 4: stopping
health concerns, expense, aesthetics, responsibility to others, social support, self-mastery
stage 5: resuming
withdrawal symptoms, stress, social pressure, abstinence violation effect
so what maintains smoking?
physiological (nicotine dependence, withdrawal symptoms)
psychological (anxiety, craving, rationalizations)
social/cultural (peer/adult models, peer pressure, norms/laws)
environmental (commercials, situations)
behavioral (multiple behavioral cues)


Cognitive-Behavioral Treatment

aversive strategies most frequently used, but not particularly effective
Lichtenstein & Penner, 1977: rapid smoking...often works but not advised for people with physical problems
Snyder, 1989: focused smoking technique - concentration on negative sensory perceptions during smoking...good in a few cases
Gatchel & Baum, 1983: tension-reduction strategies - systematic desensitization and relaxation -> reduce antecedent stimuli and use fading
probably a good idea to use many (as opposed to few) stimulus control techniques
multicomponent programs: combination of self-monitoring skills, behavioral management, aversive techniques, skills training, etc.



Obesity

cognitive-behavioral techniques found to be a good choice for treatment
psychological/physiological differences between obese and non-obese:
Schacter et al, 1968: not as able to identify internal hunger cues
Nisbett, 1968: more sensitive to environmental stimuli
Rodin et al, 1974: more reactive to emotionally arousing events
Schacter, 1971: hypothalamus function differences


Cognitive-Behavioral Treatment

Snyder, 1989; Carnwath & Miller, 1986:
self-control techniques (depositing money to be returned when goals are met)
self-monitoring (daily caloric intake records)
stimulus control (altering antecedent cues and consequences)
reinforcement (of desirable and undesirable behaviors)
coping skills (re urges to eat)



Stress

can focus on the environmental aspects of stress, the individual's appraisal of the environment and/or the coping skills of the individual
Snyder (1989) - how to alter the environmental demands:
provide info (e.g. tell people what to expect from a program)
create social support systems (e.g. family, friends)
planning for a treatment environment (e.g. assess where people are going to attempt to use coping skills...try to make that environment better)
Meichenbaum, 1977 re coping skills training:
teach how to understand how cognition is involved
teach how to observe one's self-statements and maladaptive behavior
teach how to problem-solve
teach how to model "good" self-statements
rehearse
teach how to relax
let them try it out in a real life situation



Alcohol Abuse

big question whether the "disease" model or the "learned behavior" model is correct in understanding addictive behavior
disease: biological forces overpower an individual...best to achieve abstinence (...therefore social support groups, etc.)
learned behavior: addictive behavior from maladaptive habits (...therefore Operant, cognitive-behavioral and social-learning approaches)
most widely-used approaches have involved stimulus control, self-reinforcement, coping skills training and relapse management
Marlatt & Gordon, 1978 re relapse problems:
negative emotional states
inability to resist social pressure
interpersonal conflict



Coronary Heart Disease

psychobiological risk factors:
high cholesterol
high blood pressure
smoking
high fat diet
sedentary lifestyle
psychosocial risk factors:
poor social relationships, absence of social/familial network
socioeconomic risk factors:
little education
low occupational status
low income
substandard housing
coping style training (e.g. modification of Type A behavioral pattern - time urgency, competitiveness, hostility)


Behavioral Treatment

Type A behavior modification:
reduce physiological arousal
reevaluating the environment
restructuring perceptions
Friedman & Rosenman, 1974: behavioral counseling > cardiac counseling in reducing Type A behavior and in reducing incidence of heart attacks
Gruen, 1975: coping skills rehearsal, problem solving and information-seeking helped cardiac patients recover faster
Bandura, 1986: self-efficacy helps people to increase their level of physical activity




SUMMARY

practitioners need to understand how and why behavioral change occurs in order to make it happen
function of learning:
classical learning:
good for modifying existing behaviors
not so good at initiating new behaviors
Operant conditioning:
good for using reinforcements to modify consequences of behavior
cognitive-behavioral approaches:
more oriented to internal as opposed to external events
social cognitive theory:
looks at reciprocal effects of environment, behavior and internal processes
focus on observational learning ... therefore we can learn from watching another person

 

 

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Last Revised: January 5, 2011 11:07 AM

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